It’s true that some hotels and inns have
achieved success based purely on a diverse marketing plan. So why, hotel owners
and managers take full advantage of outdoor marketing? If you ignore it, you’re
missing opportunities to get the word out about your establishment.
A 2010 study showed that out-of-home
advertising campaigns increased brand awareness and directly affected sales.
What this means is that you can use posters, storefront logos, billboards, car
decals and even electronic message boards to improve your hotel's visibility.
And when you are doing so, here are key strategies that can help.
Below we'll tell you what skills to enhance
marketing activities.
composite
1.
Write Less
àGenerally considered a variety of advertising should not
exceed six words, just like twitter, the reason for its success is that the extremely
short text can really bring people a important and clean information.
2.
Use Your Storefront
àEffective onsite advertising is a very important. It links the achievement of
marketing. for example, Use outside-the-box ideas such as commercial umbrellas to
maximize your outdoor advertising possibilities. The more unique and unusual
your marketing, the better your chances are of attracting new customers.
3.
Go Guerrilla
àToo many innkeepers and hotel professionals are afraid to
make waves with their advertising. But listen, you don't need to violate city
laws to incorporate the power of guerrilla marketing; you just need to bend the
rules a bit if you want to attract the most attention.
4.
Retain
Your Branding
àHow important is brand? I think it goes without saying. For
example, McDonald's brand is composite of yellow and red, but they never
considered replacing the blue and green. Because consistency is very important,
includes specific colors and composition are very important.
5.
Get
Creative
àCreativity is the core of an enterprise. we need to use its
to attract more customers, but not necessarily to create a comprehensive
renovation, which may be a combination of old and new. Therefor, a great
innovation can bring a new future for the hotel.
Start now with these five ways to improve the
efficiency of marketing
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